Does Your Home’s Presentation Matter in the Hot Spring Selling Season?

March 6th, 2014


Given current real estate trends in our towns along the “mid-town direct” train line – low inventory, high buyer demand, low interest rates – why not just put your home on the market and expect a quick sale for top dollar?  Smart agents and sellers alike know that presentation counts.     A home that is presented well, sells consistently higher than its unstaged counterpart.    Remember a few key facts to staging your home for sale and you will be golden:

Less is more – It is common knowledge nowadays that clutter inhibits a buyers view of your home.    For example, one trick of the trade with regard to arranging décor on a fireplace mantel is that “Despite common belief that accessories should be spread evenly across a surface, it is usually best to group three accessories together.     This benefits the space in two ways: 1) brings a punch of style, and 2) the relief space and architectural detail becomes the focus rather than the accessories.” says Lead Designer, Christina Slater, of Stageworks, LLC in Summit, New Jersey.

Color is Key – Color experts have been saying for the past few years, “gray is the new beige.”     Going one step further, Stageworks’ Slater says the following are this year’s ‘go-to’ neutrals: Benjamin Moore Elmira White HC -84 and Benjamin Moore Revere Pewter HC – 172.

Be ‘Space Appropriate’ – If your home is graced with a Dining Room, use it as such.    Many times homes are individualized for a family’s specific needs.   For example, a formal Living Room turned into home office or a Dining Room turned into a kid’s toy room.   While those things fit the current family, they narrow the appeal to the broader buying public who “expects” to see a Dining Room and a Living Room and will be underwhelmed and confused by substitutes.

Highlight Focal Points and Architectural Details – Remember that each space should have a clearly defined focal point, and that it should not be transient.   In other words, if a room has a TV and a fireplace on two different walls, the ideal is to focus furniture around the fireplace, which is the architectural feature remaining with the home.

Once your home goes on the market for sale, it becomes a luxury product in competition with other luxury products.  To get top dollar in the shortest amount of time, it is always best to present an aspirational image to buyers.    As Mercedes Benz claims of their brand,  “engineered to move the human spirit” –isn’t this what residential real estate is all about, moving the human spirit to fall in love with their next abode?

Mark Willis CEO Keller Williams International Says a Few Words About Spring 2014 Market

March 6th, 2014

Q. What’s your outlook for the spring selling market?

A. We’re cautiously optimistic. We teach our agents that you wake up every day acting as though you’re in the worst market of your life — which means you work harder, you give more, and as a result, we don’t try to pull out a crystal ball and predict what’s going to happen in the marketplace.

We’re all watching interest rates. Beyond that I don’t know what we can predict, and I think we’ll see rates go up slightly this year. I think we’re going to see appreciation in a lot of markets. I don’t think that this year is going to be phenomenally robust compared to last year. Nationally we’ll see that we may do a little more volume this year as an industry than we did last year.

Jane Johanson Just Listed 19 Linden Place, Summit, New Jersey

March 5th, 2014

Newly listed 19 Linden Place, Summit, New Jersey.   This fabulous 5 bedroom 4.1 bath family home is located in the most desirable walk to town, train, schools and park location in Summit.      Listed for $1,650,000.    Contact Jane Johanson for more information at 908.337.0480.






Jane Johanson Just Listed 49 Drum Hill Drive in Summit New Jersey

March 5th, 2014

Just Listed Real Estate:  49 Drum Hill Drive, Summit, New Jersey.  Amazing space in desired Franklin School location. This home provides a First Floor Family Room as well as a Basement Level Recreation Room with fireplace. Home office setup is ideal! Two Master Bedroom options – one on Second Level and one on Third Level – both with en-suite bathrooms. All situated in a mid-block location with privacy

Jane Johanson Just Listed 2 Ridgedale Avenue, Summit New Jersey

March 5th, 2014



2 Ridgedale Avenue, Summit, New Jersey  was staged by Stageworks, LLC on February 25 and February 26, 2014.   It was listed for $550,000 on Feb 27th. We received 4 offers –  and as of today property is in attorney review – we are anticipating a May 30th closing. Congratulations to the homeowners on a quick sale!